Best photos for Marktplaats (and any secondhand marketplace)
You don't need a good camera or a lightbox. You need light, a clean background, and a habit of photographing exactly what you're selling — flaws included.
1. Light: window, not flash
Shoot near a window in daytime, with the light coming from the side or in front of the item — never behind it (that silhouettes the item and hides color/detail). Skip the flash; it flattens texture and creates harsh shadows that hide exactly the wear a buyer wants to see.
2. Background: plain and uncluttered
A plain wall, a bed with a flat sheet, or the floor works fine. Clear the frame of anything not for sale — buyers' attention goes to whatever's in the photo, so clutter competes with your item and reads as less trustworthy, not more "lived-in."
3. Angles: cover what a buyer would check in person
- Full item, straight on — the "is this actually what I think it is" shot.
- Close-up of any label/tag — brand, size, material, care instructions.
- Close-up of the main texture or detail — fabric weave, stitching, hardware.
- Any flaw, close up — a stain, scratch, missing button, worn sole. Non-negotiable.
4. Always photograph the flaw
This is the single highest-leverage habit in secondhand photography. A photographed flaw builds trust and heads off a return; an undisclosed one — even accidentally — reads as bad faith once the buyer receives the item. If you wrote it in the description, there should be a photo of it too.
5. Scale and sizing
For clothing, a photo laid flat with a tape measure across the chest/waist tells a buyer more than a size label ever will, since sizing varies by brand and era. For furniture or larger items, include something recognisable in frame (a chair, a doorway) for scale.
6. Order matters
Lead with your strongest, clearest full-item shot — it's what shows in search results and decides whether someone taps in at all. Save close-ups and flaw shots for after.
Listo downscales and cleans up your photos automatically, and (on Pro) can normalize brightness and contrast for a more consistent "studio" look — no separate photo app needed.
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